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Case Study: Growing Future Leaders at a Global Tech Company

How might we accelerate the growth of a Fortune 50 technology company’s talent in order to lead the organization into the future?

At A Glance:

Fortune 50 Tech Company

5 months

Innovation Project

Global Head of HR

HR + People Team

Overall, this [program] is phenomenal – it’s exactly what we need to be doing.”

Prototype feedback from Global Head of HR

The Challenge:

A Fortune 50 technology company in the midst of a major shift in their business model, our client realized a need for more cross-collaboration and interdisciplinary experience from leaders. So, they asked us to help them design a rotational program to find and retain future-driving talent that understands the full strategic picture for their business model.

The Solution:


Our approach began with five weeks of research to better understand the needs and experiences of the program’s target audience and key stakeholders. This included interviews with 10 organizational leaders, as well as a focus group with employees representative of those who might go through the program. We then conducted a root cause assessment and defined a program design brief that informed the design sprint.


To design the rotational program, we leveraged the creative thinking of 19 cross-functional stakeholders during a ideation and prototyping workshops. They generated options and prototyped lean but sharable components of the participants’ journey. This gave us enough information to draft a service blueprint that detailed the program experience, which we shared with stakeholders and refined based on their feedback.


Finally, we collaborated with the core team to distill the rotational program prototype into a roadmap for piloting an MVP. The roadmap was shared with leaders for final sign-off. As the pilot was rolled out, we continued to coach the team through the first three months to ensure a seamless transition.

The Results

  • 3 key challenges identified in research to address in the program design
  • 300+ ideas generated within the overarching program
  • 4 rotational experiences designed to accelerate future leaders’ exposure, knowledge, and confidence within the organization
  • 1 roadmap developed for a 3-year rotational program, including prototypes of the application process, selection criteria, rotational structure and sequencing, and program experience
The Program Roadmap included a robust service blueprint detailing the program experience, along with prototypes of the application process, selection criteria, and rotational structure and sequencing.
Spark your interest?
The Design Gym
[email protected]

The Design Gym is a strategy and innovation consultancy helping leaders to grow their business by fully unlocking the power of their most important advantage: their people. We work at the intersection of business strategy, experience design, and change management to engage the people that matter most to your work: your customers, your leaders, and your employees. See something that resonates with a project or challenge you're working on? Shoot us a note at [email protected].

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