Facilitating Design Thinking

Understanding Customer Behavior

It’s no secret; better understanding your customers—their thoughts, motivations, actions—helps you to design better products, services and experiences. Today’s most successful and innovative organizations are looking beyond what people are doing and discovering why their users are making the decisions they make. To do this, one needs a set of tools and tactics to both collect data and pull out insights.

Over this two-day, immersive workshop, dive into design thinking tools for building empathy and unearthing unique customer insights. This learning experience will not only show you how to navigate the often challenging process of understanding human behaviors, but also how to lead this practice with your team back at work.

THE CHALLENGE

If you’ve ever been to a TDG workshop before, you know that it’ll be practice-based, fun and you’ll leave with tools that you can start using the next day.

One of the best ways to do that is by working on a real challenge. For this session of Facilitating Design Thinking, we’ll be teaming up with Shinola to conduct research and develop insights that will contribute to how they develop, market and sell their products.

You’ll not only get a chance to chat with the awesome folks at Shinola, but also immerse yourself deep into the challenge by speaking with their customers and visiting their locations.

WHAT YOU’LL LEAVE THIS WORKSHOP WITH

  • A wide range of empathy-building activities that include a field visit, observational tools and creative techniques for finding meaningful stories
  • Tools and frameworks for developing insights from the data you collect, such as personas, affinity maps and point-of-view statements
  • How to tackle a real organizational challenge (provided by our partner Shinola)
  • Experience facilitating your workshop team through the activities and receiving feedback from peers in a safe practice space
  • An action plan on how you’ll use what you’ve learned in your work and how you’ll roll it out to your team
  • A toolkit with worksheets, sample agendas and how-to guides to help you integrate what you’ve learned into your own projects
  • One-on-one coaching with our training consultants who are helping bring this work to life in organizations like Facebook, Cisco, Acumen, Porsche, and the NYC Department of Education.

 

WHO’S THIS FOR

Interested in deeply learning how to lead your team in research and developing insights about your customers for your organization? This workshop is for you.  

You don’t have to have design, research or innovation in your title to take this workshop. Facilitating Design Thinking is the perfect workshop for creative rebels looking to change the way their team tackles projects. No matter what industry you work in or what your day-to-day tasks are, the tools, mindsets and skills you’ll learn will help you be more creative and collaborative. We do, however, recommend a basic understanding of design thinking.

Unfamiliar with design thinking? You can start out with our design thinking bootcamp. However, our workshops aren’t sequential—our design thinking bootcamp is NOT a prerequisite for this workshop.

YOUR FACILITATORS

Timothy Moore

Timothy O’Brien Moore works to uncover the hidden potential of people within organizations by designing learning experiences that bring out behaviors of fearlessness, curiosity and connectedness.

Responsible for The Design Gym’s Public Education, Timothy oversees public-facing programming, including workshops, crash courses, bootcamps, and other learning opportunities. He carries with him extensive experience teaching and facilitating team-based creative problem solving from having worked at the d.school at Stanford University, The Hive at the Claremont Colleges and JMU X-Labs at James Madison University.

Erin Joan Lamberty

Erin Joan Lamberty is a creative soul whose passions for mindful design, diverse collaboration, and lifelong learning have led her down a path to working with forward-thinking organizations.

Erin has over 10 years of experience building and leading teams in brand strategy, design facilitation, and digital production. In her role at The Design Gym, she designs practice-based programs that empower teams to become creative problem solvers both in their professional and personal lives. This work has shown up in organizations such as Cisco, Instagram, FSG and New York Life (as well as her home-based yoga practice!).

Nitty Gritty

  • 2 Day Workshop 2 Day Workshop
  • Taught by 2 Lead Trainers from The Design Gym Taught by 2 Lead Trainers from The Design Gym

$1,200.00-$1,350.00

  • Lunch, beverages and snacks included Lunch, beverages and snacks included
  • Digital copies of all workshop materials Digital copies of all workshop materials
  • Happy hour to close out the day Happy hour to close out the day
Register for a Workshop
19
Thu September
Breather 150 West 28th Street

You might want to take a look at our refund and cancellation policy!

WANT TO FIND OUT WHEN NEW WORKSHOPS ARE ADDED TO THE CALENDAR?

newspaper templates - theme rewards