08 Feb The Never-ending Design Thinking Reading List
Whether you’re just curious about the concept of design thinking or you’ve been involved in the design thinking world for years, there’s always more to explore. We’re often asked about the best resources for learning more about design thinking, so we’re starting a living list of some of our favorite books.
Some of these are old classics and some of them are newer. Some of them are about general theory and some of them relate to specific fields or problems. Some of them aren’t even specifically about design thinking, but address the same kinds of questions and answers we find ourselves facing in this space. All of them are great reads.
Our Top 20 (Design) Thinking Reads
First, we asked around the office to get The Design Gym team’s top 20 recommendations.
- Setting the Table
Danny Meyer - Gamestorming
Dave Grey, Sunni Brown, James Macanufo - 101 Design Methods
Vijay Kumar - Scaling up Excellence
Robert Sutton - Creativity Inc
Ed Catmull - Let My People Go Surfing
Yvon Chouinard - Steve Jobs
Walter Isaacson - Business Model Generation
Alexander Osterwalder - Checklist Manifesto
Atul Gawande - Outliers
Malcolm Gladwell - Research Methods in Anthropology
H. Bernard - The Designful Company
Marty Neumeier - Everything is Obvious: How Common Sense Fails Us
Duncan Watts - The 10 Faces of Innovation
Tom Kelley - Nudge
Richard Thaler - A Whole New Mind
Daniel Pink - The Little Big Things
Tom Peters - Ignore Everybody
Hugh MacLeod - Linchpin
Seth Godin - Brewing Up A Business
Sam Calagione
Additional Readings
Of course, a Top 20 list doesn’t even scratch the surface of all the awesome resources out there. Here are some other great reads:
Design Thinking 101
- Creative Confidence
Tom Kelley and David Kelley (IDEO) - Change By Design
Tim Brown - This Is Service Design Thinking: Basics, Tools, Cases
Mark Stickdorn
Design Thinking Resources
- Fifteen Things Charles and Ray Teach Us
Keith Yamashita - Myths Of Innovation
Scott Berkun - Made To Stick
Chip Heath & Dan Heath - Rapid Problem Solving With Post-It Notes
David Straker - The Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin - The Design of Design: Essays from a Computer Scientist
Frederick P. Brooks Jr. - Research for Designers: A Guide to Methods and Practice
Gjoko Muratovski - Design For Dasein: Understanding The Design Of Experiences
Thomas Wendt - 101 Design Methods
Vijay Kumar
Design Thinking + Strategy
- Good Strategy, Bad Strategy: The Difference and Why It Matters
Richard Rummelt - Moments of Impact: How to Design Strategic Conversations That Accelerate Change
Chris Ertel, Lisa Kay Solomon - The Laws of Simplicity
John Maeda - Design a Better Business
Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon
Creative Cultures + Teams
- The Accidental Creative
Todd Henry - Making Ideas Happen
Scott Belsky - Wikinomics
Anthony Williams - Wired to Care
Dev Patnaik with Peter Mortensen - inGenius: A Crash Course on Creativity
Tina Seelig - It’s Not How Good You Are, It’s How Good You Want to Be: The World’s Best Selling Book
Paul Arden - Measure What Matters
John Doerr - Brave New Work: Are You Ready to Reinvent Your Organization?
Aaron Dignan
Creative Leadership
- Opposable Mind: Winning Through Integrative Thinking
Roger Martin - The Misfit Economy: Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs
Alexa Clay & Kyra Maya Phillips - Big Magic: Creative Living Beyond Fear
Elizabeth Gilbert - Mindset: The New Psychology of Success
Carol Dweck - Extreme Ownership: How U.S. Navy SEALs Lead and Win
Jocko Willink and Leif Babin - Give and Take
Adam Grant - Reboot
Jerry Colonna - Dare to Lead
Brené Brown
Visual Communication
- Visual Meetings: How Graphics, Sticky Notes & Idea Mapping Can Transform Group Productivity
David Sibbet - Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Dan Rohm - Understanding Comics
Scott McCloud - The Visual Display of Quantitative Information
Edward R. Tufte - Drawing Book of Animals
Ed Emberley - The Elements of Style Illustrated
William Strunk Jr., E.B. White, Maira Kalman
Skill Building
- Never Eat Alone
Keith Ferrazzi - The Writer’s Journey
Christopher Vogler - The Universal Traveler
Don Koberg and Jim Bagnall - The Art of Learning
Josh Waitzkin - Mindfire: Big Ideas for Curious Minds
Scott Berkun - The Power of Habit
Charles Duhigg - Thinking, Fast and Slow
Daniel Kahneman - Facilitator’s Guide to Participatory Decision-Making
Sam Kaner - Communicating The New: Methods to Shape and Accelerate Innovation
Kim Erwin - Never Split the Difference
Chris Voss - The Art of Gathering: How We Meet and Why It Matters
Priya Parker
Brainfood
- Finite and Infinite Games
James Carse - How to Think Like a Great Graphic Designer
Debbie Millman - Where Good Ideas Come From
Steven Johnson - What Technology Wants
Kevin Kelly - The Innovator’s Dilemma
Clayton Christensen - The Achievement Habit
Bernie Roth - Reality Is Broken: Why Gaming Makes Us Better And How They Can Change The World
Jane McGonigal - How to Measure Anything: Finding the Value of “Intangibles” in Business
Douglas W. Hubbard - ReWork
Jason Fried, David Heinemeier Hansson - Joyful: The Aesthetics of Joy
Ingrid Fetell Lee - Getting Real: The Smarter, Faster, Easier Way To Build A Successful Web Application
Jason Fried - Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Brené Brown - Thinking, Fast and Slow
Daniel Kahneman - Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Laszlo Bock
This list is extensive but far from exhaustive. These are the works that we’ve found to be influential and interesting, but there are plenty of others out there. That’s one of the things we love about design thinking—it’s ever-evolving and there are always new questions waiting to be explored.
In order for this list to be never-ending, we’re going to need your help – there’s only so much we can read ourselves! Have a book, article, or other resource that should be included? Let us know!
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