The Sales Innovation Sprint is great for sales, account, partnership, customer success, and customer experience teams who need to:
Our teams become one team with an immersion into goals, desired outcomes, and business results. We co-create a Strategy Brief that will guide the project.
We lead in-depth interviews with your customers and leadership to understand what’s working, what’s not, and where opportunity exists for better co-creation in the sales relationship.
We’ll synthesize the needs of your business and your customers to prioritize opportunities for improving the sales experience. Then we’ll design a new sales touchpoint that will meet those needs and leave your customers feeling better heard and more confident.
Our team will facilitate the new sales experience with a blended group of folks from your organization and your customer’s organization. The sessions will create a great experience for your customers and generate fruitful ideas for growing together, but also provide immediate learning for how to refine the experience for scale.
We take the best of the collaborative workshop solutions and codify them into an operating playbook that enables teams to implement the new sales tactics, run experiments, and track their metrics in a shared dashboard.
We join your team back in-person for 2x days to on-board and train folks on how to lead their own sales co-creation experiences, how to experiment, and how to continue to advance this way of working long after the sprint is complete.
Created a 2-day ‘Innovation Hack’ experience that was eventually scaled globally to 30+ top customers and increase pipeline revenue 28%
Sponsor: Director of Sales Learning
Developed a 6-hour Design Thinking workshop that was brought to 20+ top customers and used to validate investments in a 3-year product pipeline
Sponsor: Head of Product
Developed a Field Guide and trained the sales organization to gather insights in everyday sales interactions at scale
Sponsor: Innovation Team
TDG Sprints are strategy and innovation projects designed to help leaders move quickly, creatively, and collaboratively in environments that are volatile, lean, and fast moving (kind of like right now).
They can be fully embedded with our team or hands off – we know calendars are tight, we so we’ll mold to what is feasible.
Sprints are designed to accelerate the highest priority initiatives you’re on the hook to deliver. It feel like a new way of working—not additional work.
Check out the other TDG Sprint Offerings.