The Customer Insights Sprint is great for leadership, product, innovation/strategy, and customer experience teams who need to:
Our teams become one team with an immersion into goals, desired outcomes, and business results. We co-create a Strategy Brief that will guide the project.
Getting into the (virtual) field with your most important stakeholders – your customers. We’ll combine virtual interviews, in-person shadows, and data immersion to fully understand the behaviors, beliefs, and needs of your users.
We will lead a rigorous synthesis of the research done to distill a behavioral analysis and prioritize the needs that emerged.
We will facilitate an ‘open invite’ event for the broader organization to join to hear the outcomes of the research, but more importantly participate in a facilitated exercise to map out implications for their own teams and projects.
Led design thinking sessions with the organization’s top 30 customers to understand needs and validate investment for a new product roadmap
Sponsor: Lead Product Manager
Conducted deep research across a partners ecosystem to inform an E2E digital product redesign
Sponsor: Chief Product Officer
Conducted an internal assessment to understand levers for a successful M&A culture integration
Sponsor: Business Unit Leader
TDG Sprints are strategy and innovation projects designed to help leaders move quickly, creatively, and collaboratively in environments that are volatile, lean, and fast moving (kind of like right now).
They can be fully embedded with our team or hands off – we know calendars are tight, we so we’ll mold to what is feasible.
Sprints are designed to accelerate the highest priority initiatives you’re on the hook to deliver. It feel like a new way of working—not additional work.
Check out the other TDG Sprint Offerings.