The Customer Insights Sprint is great for leadership, product, innovation/strategy, and customer experience teams who need to:
Note: This Sprint is equally effective for better understanding the needs of external stakeholders (i.e. customers, consumers, partners) or internal stakeholders (i.e. employees, leaders, board members, interns, etc.)
Our teams become one team with an immersion into goals, desired outcomes, and business results. We co-create a Strategy Brief that will guide the project.
Getting into the (virtual) field with your most important stakeholders – your customers. We’ll combine virtual interviews, in-person shadows, and data immersion to fully understand the behaviors, beliefs, and needs of your users.
We will lead a rigorous synthesis of the research done to distill a behavioral analysis and prioritize the needs that emerged.
We will facilitate an ‘open invite’ event for the broader organization to join an interactive readout of the research outcomes and participate in a facilitated exercise to map out implications for their own teams and projects.
Led design thinking sessions with the organization’s top 30 B2B customers to understand needs and create executive level validation for a major product roadmap investment. Created high value customer touchpoint for 100+ customer leaders.
Sponsor: Lead Product Manager
Conducted deep research across a complex ecosystem of consumers and channel partners to inform a full E2E digital product redesign and roadmap.
Sponsor: Chief Product Officer
Conducted deep organizational listening across 3 teams to understand success imperatives and tensions following a substantial re-org. Opportunity spaces emerged as new ways of working, team rituals, and leadership practices.
Sponsor: Business Unit Leader
TDG Sprints are strategy and innovation projects designed to help leaders move quickly, creatively, and collaboratively in environments that are volatile, lean, and fast moving (kind of like right now).
They can be fully embedded with our team or hands off – we know calendars are tight, we so we’ll mold to what is feasible.
Sprints are designed to accelerate the highest priority initiatives you’re on the hook to deliver. We will work with you in advance to make sure they’re scoped against the right strategic priorities so it doesn’t feel like a ‘side of desk’ project.
Check out the other TDG Sprint Offerings.