Design Thinking Won’t Save you (by Helen Walters)


This is essential reading from Helen Walters, a design researcher at Doblin and well-known writer on the topic. In it she discusses some of the misconceptions of design thinking and why some people discourage it. She explains what design thinking is, but even more importantly explains what it is not. When organizations misuse design thinking or set false expectations, it can be a recipe for disaster. Use it instead as a strategic tool in specific situations. This is a great article to read before trying to explain the topic to people in your organization or team.


Andy Hagerman
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