Design Thinking (a.k.a. Human-Centered Design) is a problem-solving methodology that helps teams tackle complex business issues in a more empathetic, innovative and collaborative way. It’s also pretty fun!

Who It’s For

Our Design Thinking Foundations training is perfect for teams and organizations who are looking for a flexible structure that leads to more original ideas. Not only will you learn some new skills together (more on that below), but you will also have a fun team-building experience that promotes trying new things and having honest conversations about how to apply the methods back at work.

We’ve brought our foundations courses to teams in a wide range of industries (CPG, financial services, hospitality, and tech, to name a few), roles (HR, sales, product, marketing, and more), and levels (from associates to executives). Quite frankly, we’ve yet to meet a team that hasn’t benefited from leveraging Design Thinking tools and mindsets to be more empathetic, creative, and collaborative.

Looking for a course just for you or a few people on your team? Check out our open enrollment workshops.

What You’ll Learn

  • 10 – 14 different tools for driving innovation, cultivating customer centricity, and generating and testing ideas quickly
  • An in-depth understanding of the design thinking process
  • Case studies and real-world examples of how design thinking has been used at other organizations
  • A common language and shared mindsets which can be used across projects in the future
  • How to apply design thinking to a real challenge with your team
  • Best practices and tips for improved collaboration as you work with your team

How You’ll Learn It

We’re big fans of learning by doing. Design Thinking Foundations is designed around a training challenge that gives participants hands on experience using the tools in a low-stakes environment (and if you happen to come up with some awesome ideas that you can easily implement, all the better)!

Design Thinking Foundations is a two-day workshop that looks something like this:

Day 1
  • Design Brief: Introduce the design challenge and set context.
  • Examine: Conduct research and build empathy with the end users
  • Understand: Develop insights and identify opportunities. Apply existing expertise to interpret new data to inform how we innovate.
  • Happy Hour! Team bonding + story swapping with beverages and snacks.
  • Facilitated debriefs throughout the day
Day 2
  • Ideate: Generate lots of innovative solutions using creative prompts
  • Experiment: Build prototypes to test key assumptions and get fast feedback to improve your idea.
  • Distill: Share your concept in a creative and compelling way
  • Action Planning: Game plan for bringing your new design thinking skills back into your daily work
  • Facilitated debriefs throughout the day

Can’t get everyone together for two days? Drop us a note and we can share info about alternative formats.

 

Optional Add-Ons

Our trainings are pretty great on their own, but to enhance the experience we also offer the following add-ons:

  • Customer Recruits: Based on the challenge, we will recruit a relevant audience of customers, users, or stakeholders to come in for empathy work.
  • Inspiration Field-Trips: Learning is brought to life in a whole new dimension by adding a customized half- or one-day journey of conversations with other inspiring companies, visits to unique spaces, or intimate discussions with relevant guest stars.
  • Custom Toolkits: To add inspiration and practicality to the session, we can custom design a set of design thinking tools and inspiration for participants to use long after the workshop ends. Kits can include relevant reading, field tools, and supplies.
  • Remote Refreshers: In a series of one-hour remote video calls with training participants, we’ll reinforce key learnings, guide people through leading design thinking experiments, and allow time for Q+ A.

*Add-ons require an additional 2-3 weeks’ notice to coordinate. Pricing varies depending on the number of add-ons and volume.

Nitty Gritty

  • Format 2 day workshop
  • Participants Up to 30 people
  • Instructors Taught by 2 lead trainers from The Design Gym
  • Location We come to you or you come to us
  • Materials Materials and supplies included
  • PDFs Digital copies of all workshop materials included
  • Happy Hour Happy hour to close out the first day (optional, but recommended!)
Learn more + get started

Next Steps

If you’re interested in learning more or ready to bring us to your team, shoot us a note below.

The process that follows will look something like this:

  1. Sign off on the the training scope
  2. Onboarding call to align on the training challenge (If it’s a custom training, this is also when we would design the training to best meet the participants’ needs.)
  3. Finalize logistics (participants, venue, catering, supplies, etc.)
  4. Deliver the training and celebrate with high-fives!

All of the feedback that I’ve received has been extremely positive. Employees have said they absolutely loved the session. The team left with high energy and wanted to continue with it, so they scheduled a follow up last Friday.

Human Resources Director

Human Resources Director

Match Marketing Group

I want to let you know that within a week I’ve used the Human-Centered Design approach twice! … Both groups I worked with really enjoyed the process.

Project Manager

Project Manager

New York Life

I have to tell you guys how reassuring it is knowing that without a doubt, even the biggest skeptic of Design Thinking or our program will come to your course and walk away absolutely loving Design Thinking and so excited and encouraged to take it back to their work.

Program Manager

Program Manager

Cisco

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