experience design

Experience Design is the process of creating value and, ideally, joy for your stakeholders. It can be used equally well for:

  • External Stakeholders – customers, consumers, partners, B2B relationships, etc.
  • Internal Stakeholders – employees, leaders, new hires, board members, recruiting candidates, alumni, etc.

Regardless of whether you’re designing a digital experience, a physical experience, or a blend of the two – in this day and age, experience matters.

At The Design Gym, we fundamentally believe that Experience Design is now a part of every single person’s job. Whether you’re designing a new product for a customer, brainstorming a marketing strategy for a B2B partner, rolling out a new set of corporate values to your global workforce, or crafting an impactful workshop for your leadership team, anytime there is a group of humans being led through an experience in support of achieving a specific outcome, then there is an opportunity to design that experience with intention.

Sound intimidating? Don’t worry; that’s why we’re here to help!

We bring the hard skills required to design a great experience to every aspect of our consulting projects. In addition, we invite your team to embrace an Experience Design mindset alongside us. Be it an approach for getting two teams collaborating productively during a workshop, or practices to better understand the lives of your customers and inform decision making, we can build in micro-learning moments to help your team save time and money through better experience design.

People tell us that Experience Design is one of our superpowers, but for us, it’s just a better way to work. Whether you’ve never heard of it before, or you’re a seasoned design professional, we’re excited to invite you into the process with us.

Reach out to chat with one of our team leads on how we might support you in creating engaging experiences for your customers and employees.

The Design Gym’s Experience Design services and techniques include:

  • Workshop Design and Facilitation
  • Customer Research / User Research Planning and Execution
  • In-depth Interviews (IDI’s)
  • Focus Groups
  • Persona Definition
  • Journey Mapping
  • Jobs To Be Done (JTBD) Frameworks
  • Service Blueprints
  • Current State vs. Future State Gap Analysis
  • Root Cause and Pain Point Analysis
  • Grounded Theory
  • Concept Definition and Early Stage Prototyping
  • Employee Experience Research and Design
  • Employee Listening and Needs Assessment
Three people working at a wall full of sticky notes

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