Tim Brown of IDEO on ‘Design Thinking’ (Interview, by Iliyas Ong)
This is a short interview on Design Taxi with Tim Brown, CEO at IDEO. It provides a flash insight into many founding values at IDEO’s core, discussing design thinking, the role of design in society, the challenges facing design right now, and the difference of design and innovation. Brown even admits at one point he hasn’t quite nailed down a good definition of what design thinking is, but that attitude is what will allow it to continue evolving as a very important tool and thinking process.
“There are only two potential futures for any organization: either you innovate and grow, or you get commoditized and ultimately die.”