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The Future of Storytelling

Storytelling is a main component in the Distill stage, and we particularly love this recent study on the future of storytelling by international research consultancy, Latitude. Their study explored the evolution of audience expectations as their experiences of media constantly changes, new opportunities in best practices in storytelling.

Picture credit: Snapshot of The Future of Storytelling, Phase 1 by Latitude

By analyzing our participants’ responses and the storytelling concepts they generated, we were able to uncover four elements—the “4 I’s”—that will continue to play a significant role in our experiences with narrative-based media. Immersion and interactivity primarily help an audience to go deeper into a story, while integration and impact are about bringing a story of out of the screen, into our actual lives.

– Latitude

Check out their post and the full report of their findings here.

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