Service Design Prototyping
Prototypes provide insight on various service aspects – from desirability and usability, to viability. They can generate deeper understanding than written descriptions or visual depictions, which don’t deal as well with the time-related and intangible aspects of services.
Service prototypes can be rudimentary, comprising of acted-out scenarios with hand-sketched screens or improvised props. Conversely, they can be detailed mock-ups of systems, props, environments, and “trained staff” – to provide more realistic and convincing experiences.
Prototypes of varying fidelity can and should be made at any and all stages of design. During the Understand and Ideate phases, simple scenarios and storyboards can help flesh out ideas and hunches as we move forward.