Launch: The Design Gym

How do you solve real world prob­lems with a human-centered lens? How do cre­ate a prod­uct that is effec­tive and beautiful? Where can you find a com­mu­nity of thinkers that have the skills and process to solve wicked prob­lems? Where do you find an acces­si­ble avenue to learn design think­ing that is prag­matic and  affordable?

A few months ago, myself and a group of strate­gists and design­ers set out to solve this chal­lenges and emerged with a really excit­ing concept:

The Design Gym, a com­mu­nity of skilled prob­lem solvers through a workshop-driven design think­ing cur­ricu­lum. We part­ner with orga­ni­za­tions to help them approach their prob­lems in a new way by con­nect­ing their chal­lenges with our community.

Our inau­gural project is a week­end long inten­sive at the Brook­lyn Brain­ery from July 27th — 29th, 2012. We’re kick­ing the week­end off on Fri­day night with beers, net­work­ing and an intro to design think­ing. Sat­ur­day will be a deep dive into the design process, meth­ods and best prac­tices, and fin­ish­ing off on Sun­day with a hands on appli­ca­tion of skills solv­ing a real-world prob­lem. Don’t worry if you don’t have a design or strat­egy back­ground. We’re all here to learn, and see a prob­lem from a dif­fer­ent per­spec­tive. Sounds like you want to know more? Sign up here, spread the word (we’re on twit­ter too!) and bring a friend!


If you’re an organization/company/non-profit and are inter­ested in part­ner­ing with us, please feel free to email. We would love to chat with you. If you have any ques­tions, please email. If you would like to trade sto­ries about the space or learn more about the project or even just to say hi, please email. Well…I think you get the pic­ture! We will reply! Seriously.


Here’s to the start of something exciting!


The Design Gym
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