Ideation Essentials with Startup KeyMe. Hint: You can do them all for free

At our ideation class last week, we brought in our friend Matt from KeyMe to present a design brief. The class, after learning some essentials of ideation, got to work analyzing the presentation from KeyMe and pitched back their concepts and approaches. Matt stayed to hear the pitches and give feedback. Each team approached the challenge of enhancing the engagement funnel for KeyMe in different ways:

How can we get people to scan keys sooner? People don’t loose their keys every day…so how can we get people to use the product right away and like it?


How can we make the process more viral and easily sharable? Can we help people with language and concepts to make sharing simple?


How might we adapt models and a halo of trust from other industries? Banks, Insurance and Doctors have our trust implicitly. How can KeyMe partner with these industries or model their behaviors to gain instant trust?

Overview Video

Each team adapted a simple ideation strategy:

  1. Lower the bar: How can we get people to learn the value of our product sooner rather than later?
  2. Pass it Along: How can we give people a solid reason or personal value to share?
  3. Adjacent Models: What are other industries doing right that we can learn from?

These three questions are easy and simple prompts that any team can use to drive new concepts. It shouldn’t take long to gather your team together and facilitate a short brainstorm on each. If you want to watch the pitches and hear the feedback for each, check it out here.

You can also download our PDF on ideation here.


Daniel Stillman
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