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Street Research: User Research with No Budget and No Permission
January 15, 2014 @ 6:30 pm - 9:30 pm
This class is being held at the Brooklyn Brainery! Register Here.
Location: Prospect Heights
If You Don’t Understand People, You Don’t Understand Business:
Too often, we’re asked to solve problems without ever talking to the people we’re trying to help, or sell solutions to.
Street research is about using low barrier techniques to develop agreater understanding of the needs, behaviors and daily activities of people in order to design for their needs. We’ll focus on low-barrier and low-budget ways to build empathy and understanding…and how to use what you’ve learned about your target group to help you move your projects forward.
Whether it’s to understand a market you’d like to launch a business in, a customer group that your business is serving or to make more informed decisions for your clients, these methods will help you to make more informed decisions.
Expect to walk away with 3 to 5 methods that you’ll understand well enough to go out into the world and practice.
Week one: Research Tools and techniques, project timelines and recruitment. During the class you’ll collaboratively outline a short research plan for a community you want to understand better.
Week Two: After the first class, you’ll team up and run your street research in teams, on your own time. You’ll come back to the second class with your data and we’ll unpack it together and turn it into a strategic presentation.
You might want to take a look at our refund and cancellation policy!