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Design Research and Synthesis

December 9, 2014 @ 6:30 pm - 9:30 pm

Properly defining problems is a crucial step of the design process that many companies have difficulty practicing. Many design teams are great at gathering observations

through research methods, but they have difficulty obtaining a clear sense of what research results mean, turning those observations into insights, and deciding on which problems are worth solving.

This lack of understanding often results in projects with no  clear direction and products or services that seem to have no clear purpose. In this workshop, you’ll learn methods for performing research and making sense of  results. Specifically, we’ll cover techniques for interviewing customers, affinity mapping, empathy mapping, and defining problems in the form of clear, concise problem  statements. The primary goal is to demonstrate how problem framing and design  synthesis can help make sure your product or service is solving a well-defined user problem or meeting a demonstrated need.

 

WHO IS THIS CLASS FOR?

• Designers of all kinds who need a better understanding of research methods and synthesis

• Product managers involved in turning research insights into features

• Entrepreneurs who seek a deeper understanding of their users

• Marketing professionals who seek a new way to understand customers

 

WHO IS TEACHING?

Thomas Wendt is a design strategy and research consultant based in New York City, specializing in user research, experience strategy, design thinking, and innovation. He works with clients to help them better understand their customers through rigorous research methods, framing of key user needs and problem areas, and providing structure to ideation sessions. He has worked with companies including American Express, DIRECTV, Capital One, IBM, General Assembly, Smith+Beta, and a number of  agencies and startups.

Thomas frequently teaches, writes, and speaks on a variety of topics including philosophy and design, information architecture, lean process and theory, design research, and design thinking. Presentations have been delivered at domestic and international conferences, and his articles have been published in both academic journals and practitioner publications.

Thomas is author of a book entitled Design for Dasein, which deals with the relationship between (post)phenomenology, experience design, and design thinking. He currently holds an adjunct instructor position at New York University.

Website: srsg.co
Twitter: @thomas_wendt

Details

Date:
December 9, 2014
Time:
6:30 pm - 9:30 pm

Venue

Grind Broadway
1412 Broadway
New York, NY 10018 United States

Organizer

The Design Gym

You might want to take a look at our refund and cancellation policy!