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Business Design 101: Founder as Designer

January 21, 2014 @ 7:00 pm - 9:15 pm

Design is how something works. A great designer has to think through the needs of the users, the contraints of profitability, and all the damn annoying edge cases and extreme user that might break the system… And then launch something worthy of the time invested in the project.

“real artists ship” – Steve Jobs

What We’ll Cover

The Design Process:  A solid overview of the principles and practice of a user-centered design process to ensure the idea you’ll launch will have solid value for users AND be economically viable. Minimum Viable product – what it is and how to get there

Product market Fit: What it is and how to measure it quickly and cheaply Business Model Sketching – How to visualize the processes behind the ideal experiences you’re hoping to create.

Business Model Generation and Prototyping: How to collaboratively generate sketches, models and diagrams to iterate, communicate and test business models at varying fidelity.

What you should bring An idea or project you’re passionate about. If you’re on the verge of launching an idea or want to know where to start, this class is perfect for you.


January 21, 2014
7:00 pm - 9:15 pm


Grind Broadway
1412 Broadway
New York, NY 10018 United States


The Design Gym

You might want to take a look at our refund and cancellation policy!

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