The Ebb and Flow of Ideation (by Dev Patnaik)

This is a post from Dev Patnaik, founder of Jump Associates, originally from the Product Development Best Practices Report. He introduces the Idea Curve and explains that it’s completely normal to go through bursts of ideas and then slow down significantly during ideation sessions. But by continuing to push through and using creative prompts, not only will you hit more periods of high-generation, but you’ll actually get to better quality ideas. This is really useful context to explain to your team to avoid discouragement and continue pushing for better ideas.





Andy Hagerman
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