Dieter Rams: 10 Principles for Good Design

Having come from a business background, it has been a wild journey to learn about design and all that exists around it. There is a whole lot to dip your toes into. It’s been really exciting to discover new brilliant things everyday. Dieter Rams: 10 Principles for Good Design is probably a staple in any trained designer’s repertoire, and I found it pretty awesome.

As the definition of ‘design’ continues to broaden, I think this still sums it up pretty well, despite having been written 30 years ago. Although Dieter is perhaps best known for his beautiful products, these principles are abstracted enough that you can apply them to whatever your own personal application of design is.


Andy Hagerman
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