Getting out of the Office to meet your customers

Here at The Design Gym one of our core beliefs is that it’s always a good idea to get outside of the office and meet the people you do it all for: your customers, your users, your stakeholders.

We run an intensive weekend workshop about once a month where we make two things happen:

1. Deep and broad learning in the phases of creative design work

2. Realtime experience using those learnings with a real client

Ironically, when we’re making that happen, we rarely have time to stop and look around, as ask the participants how it’s going.

This last weekend, with Marley Coffee, we took some time to ask our guest company, what it feels like to ask a room full of strangers what they think of the challenges they are facing and how to solve them.

 

 

What we heard is that it’s a very vulnerable position…one of the guests from Marley described it as

 

“It’s like standing in front of someone naked and being told you’re fat, when you thought you were in good shape…but it’s good”

 

The conclusion? In order to really dig in with dynamic, collaborative work, you have to be prepared to be wrong and to accept other perspectives. After all, the people in the room are your customers. If you don’t listen to them, who will you listen to?

Daniel Stillman
daniel@thedesigngym.com
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