Avoid BS Personas
That’s pretty good advice in general. But with Personas, BS can really dry up a team’s inspiration. Take the time to go through the slides from this great presentation here. And listen to the audio here at the same time.
Personas can easily become plastic, pretend people. By digging a little deeper and using some of the tools from your Understand toolkit, personas can be grouped together and used for more strategic approaches to problem solving.