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Avoid BS Personas

That’s pretty good advice in general. But with Personas, BS can really dry up a team’s inspiration. Take the time to go through the slides from this great presentation here. And listen to the audio here at the same time.

Personas can easily become plastic, pretend people. By digging a little deeper and using some of the tools from your Understand toolkit, personas can be grouped together and used for more strategic approaches to problem solving.



  • Alexandra Gallacher on Aug 14, 2014 Reply

    It looks like the link to the slides is dead 🙁 Is there any way our organisation can get hold of this slideshare please?

  • Anonymous on Feb 06, 2014 Reply

    How exactly would you use the personas to prioritize your queue?

    • Daniel on Feb 12, 2014 Reply

      That’s a great question! functional personas are a great way to do that – not just who they are, but what their frustrations are. What are your users biggest goals? What are your crucial business needs? The intersection of those are your key flows, your pivotal goals. Prioritizing by most pain or most pleasure or most profit are a good place to start!