Avoid BS Personas

That’s pretty good advice in general. But with Personas, BS can really dry up a team’s inspiration. Take the time to go through the slides from this great presentation here. And listen to the audio here at the same time.

Personas can easily become plastic, pretend people. By digging a little deeper and using some of the tools from your Understand toolkit, personas can be grouped together and used for more strategic approaches to problem solving.


Daniel Stillman
  • Anonymous
    Posted at 18:16h, 06 February Reply

    How exactly would you use the personas to prioritize your queue?

    • Daniel
      Posted at 23:46h, 12 February Reply

      That’s a great question! functional personas are a great way to do that – not just who they are, but what their frustrations are. What are your users biggest goals? What are your crucial business needs? The intersection of those are your key flows, your pivotal goals. Prioritizing by most pain or most pleasure or most profit are a good place to start!

  • Alexandra Gallacher
    Posted at 22:10h, 14 August Reply

    It looks like the link to the slides is dead 🙁 Is there any way our organisation can get hold of this slideshare please?

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