That’s pretty good advice in general. But with Personas, BS can really dry up a team's inspiration. Take the time to go through the slides from this great presentation here. And listen to the audio here at the same time. Personas can easily become plastic, pretend

July 27 - 29 | Inaugural Weekend Intensive | Brooklyn Brainery A weekend intensive on the design process: Fri­day night with beers, net­work­ing and an intro to design think­ing. Sat­ur­day was a deep dive into the design process, meth­ods and best prac­tices, and the workshop finished off on Sun­day