Let it be recorded here that Cindy Chastain is awesome. Back in 2010, I saw her talk at my first UX conference in Savannah.     I had already started to dig into narrative as an essential part of selling design, in my practice as a design researcher.

People regularly ask me for better frameworks to help them organize their data, research and projects. I balk, because I want people to look at the information and try to do something that is natural, or inherent to the information. But that’s really hard…and a