The goal of the Business Model Generation canvas, and accompanying book, was to simplify the business language. Alexander Osterwalder and a huge team of people created a beautifully designed book and model that has become the handbook for everyone from entrepreneurs to executives to designers.

  This is essential reading from Helen Walters, a design researcher at Doblin and well-known writer on the topic. In it she discusses some of the misconceptions of design thinking and why some people discourage it. She explains what design thinking is, but even more importantly

How do you solve real world prob­lems with a human-centered lens? How do cre­ate a prod­uct that is effec­tive and beautiful? Where can you find a com­mu­nity of thinkers that have the skills and process to solve wicked prob­lems? Where do you find an acces­si­ble avenue

July 27 - 29 | Inaugural Weekend Intensive | Brooklyn Brainery A weekend intensive on the design process: Fri­day night with beers, net­work­ing and an intro to design think­ing. Sat­ur­day was a deep dive into the design process, meth­ods and best prac­tices, and the workshop finished off on Sun­day